In a recent SpiceWorks survey of content marketing, one major factor was found that separated the winners from the losers: having a formal, written content marketing plan with a clearly defined budget. This may sound basic, but the numbers tell a very different story. While 72 percent of businesses claim to have a strategy for content, only 30 percent actually have it documented.
Understanding what makes your target customers tick is the most important factor in delivering and communicating real value to them. All too often, companies view what they are selling only through their own eyes, a potentially fatal mistake. Getting out of your own head and into the mind of your consumer is the road to success, and increasingly, tools like Buyer Personas are emerging as the all-important key to capturing both hearts and minds.
Launchpad’s Co-founder, Scott Elser is moving on after 9 successful years at the company. Following many years of growth and success at Launchpad, a unique opportunity arose to work with some of his past clients and colleagues that enabled him to pursue several professional and personal goals.