American Red Cross
Phone and Internet deals often trumpet their low prices, while they quietly raise their rates a few months after the consumer has signed up. That’s why Launchpad worked with FairPoint to create a deal in keeping with the provider’s straight-talk, people-first attitude. With the Stay & Save offer, we rewarded customer loyalty by doing the unthinkable — actually lowering rates the longer the customer stayed with FairPoint. The result? Consumer demand was so great, FairPoint had to slow down our campaign in order to let their call centers catch up.
Check out the TV campaign below.
Pat Tillman Foundation
We believe in giving back, and we are proud to support the Pat Tillman Foundation, an organization that invests in military veterans and their spouses through education scholarships while also building a diverse community of leaders who will serve our country for years to come. This year, we created a brand new website, brochure, invitations and videos to create a unified foundation brand message that has sense helped the foundation gain additional awards and donations.
Ice Mountain Direct is a regional service that delivers Nestle beverages to your home or office. So how did we emphasize the charm and appeal of this convenient, delicious service? By using a dash of playful innuendo and a simple message: let Ice Mountain Direct seduce you.
Nimble came to us with the technology; the rest was up was to us. We created the user interface, the identity and the name. We also created the microsite, and implemented a social and digital program that attracted more than 80,000 eager fans to try this fantastic new product.
The popular 90s brand had lost all relevance by the time we were called in to rebrand the company. And rebrand we did. We recreated No Fear at the consumer and retailer level, and put the brand back on people’s radars. And back in stores where it belonged.