American Red Cross
Spark national awareness and participation
When the American Red Cross needed to spark new channels for awareness and donations, Launchpad delivered in a completely new way. We created their 1st ever integrated social campaign (online/offline) #GiveWhatFireTakes, which changed the focus from donating dollars to the tangible items donators will be helping to provide fire victims. This initiative ignited a national movement and delivered unprecedented results.
The business community was flooded with lofty messages reinforcing long-term implications for business. With a shifting economy and increased speed of business it was obvious that small businesses needed to know how telecom services could be applied to their business NOW. With that in mind, we developed digital assets and a social media campaign that provided real-time answers to their questions.
Through Twitter, Facebook and online videos, social engagement with the brand set records for both followers and engagement levels.
NDBH was a small but growing player in the behavioral health space. Wanting to grow even further, they began looking to define and mature their brand in a way that would position them as a leader. They then partnered with us to create an effective brand positioning strategy, which included the creation of a new website, plus compelling content that could be successfully leveraged by their sales teams. Once this was all firmly in place, their business continued to thrive, propelling them to the rank of second largest behavioral healthcare provider in the country.
Revitalizing sluggish response in a spirited category
Western Union has long been recognized as the global leader in money transfer. Over the past few years, however, the proliferation of new technology has led to a crowded field offering competitive services. We took an entirely new verbal and visual approach to their CRM effort, introducing more emotive messaging and combined it with a variety of leading edge email capabilities. The results of our efforts led to record setting engagement, open, and click through rates.
Activating the online audience
Condé Nast had a large following across its publications, but it had experienced limited success activating customers in the social sphere. We created a more efficient online promotion platform, and inspiring new creative formats for Glamour, which led to the most successful online subscription campaign in company history. This led to additional efforts across a number of their publications, including Vogue, Lucky Self and more, as well as the creation of the nationwide Allure Beauty Blogger program, which continues today.
Redefining brand relevance
Jambu was a growing but largely unknown shoe brand for adventure seekers. We shifted their brand positioning and messaging to better align with their target. The messaging empowered consumers to seize the moment, embrace every path and ultimately enjoy life’s journey. The new positioning was supported by an integrated national effort which inspired greater interest from national buyers and increased sales.
Reigniting a brand from bankruptcy to profitability
Phone and Internet deals often trumpet their initial low prices, while quietly raising their rates a few months after the consumer has signed up. That’s why Launchpad worked with FairPoint to create a new offers strategy in keeping with their straight-talk, people-first attitude. With the Stay & Save offer, we turned the industry paradigm on its head, rewarding customer loyalty by doing the unthinkable — actually lowering rates the longer the customer stayed with FairPoint. The result? Consumer demand was so great, FairPoint had to slow down media buys in order to let their call centers catch up.
Pat Tillman Foundation
Writing the story of a better future
We believe in giving back, and we are proud to support the Pat Tillman Foundation, an organization that invests in military veterans and their spouses through education scholarships, while also building a diverse community of leaders who will serve our country for years to come. This year, we created a brand new website, brochure, invitations and videos to create a unified foundation brand message that has since helped the foundation gain additional awards and donations.
Pat’s Run is the single largest fundraiser for the Pat Tillman Foundation and it benefits Tillman Military Scholars. To mark the 10th Anniversary of Pat’s Run, we rebranded this event and developed the "Never Stop" campaign that aimed to turn 30k runners into 30k advocates. The event delivered record breaking attendance, participation and fund raising.
Creating emotional connections through existing channels
PNC was looking to leverage its partnerships with several Major League Baseball teams by using an online video campaign to invigorate the value and appeal of their Affinity Debit Cards. While we needed to work within the ballpark (pun intended) of their master brand guidelines, our challenge was to make the creative so vital, that it easily stood out from the crowd, thus creating a greater affinity (pun, again, intended) for the cards. The Launchpad team also leveraged baseball’s mythic nostalgia by locating the inherent humor in some of the game’s most enduring traditions, thus animating the product with true life and real emotion.
Challenging engrained perceptions
Nestlé Waters delivery business had become staid and tired in a world where delivery had become commonplace. Known only for delivery of large water jugs, Nestle Waters now had the opportunity to invigorate the business by making some noise about its new capacity to deliver a far broader portfolio. By using a dash of playful innuendo, and a simple but powerful message, we seduced moms like never before. The campaign lifted awareness, trial and social engagement.
Building an entertainment brand from the ground up
Nimble came to us with the technology; the rest was up to us. We created every aspect of the brand, from naming and identity to product user interface. With an exciting new brand, we then created the website and implemented a social and digital program that inspired more than 80,000 eager fans to try this fantastic new product.
Igniting new connections with a global audience
The popular 90s brand had lost all relevance by the time we were called in to rebrand the company. And rebrand we did. We recreated No Fear at the consumer and retailer level, and put the brand back on people’s radar. And back in stores where it belongs.
Power of Fruit
Launching a new brand into the nationwide grocery arena
In one of the most heated grocery categories – the frozen snack section – Power of Fruit was a new entrant, with no awareness and no brand backing. But unlike so many others who claimed to include natural ingredients, yet were loaded with sugar and preservatives, their bars were exactly what was promised – made only from fruit and natural fruit juice, nothing else. Armed with this point of difference, we sought to redefine the term “natural” in a category full of imposters.