Habitat for Humanity NYC Appoints Launchpad Advertising as AOR

NEW YORK, August 16, 2016 – Habitat for Humanity New York City (Habitat NYC), a non-profit leader dedicated to ensuring that everyone has a decent and affordable place to live, has named New York-based Launchpad Advertising its new strategic and creative advertising agency partner across multiple marketing disciplines.

The agency will spearhead strategic and brand marketing initiatives designed to integrate, elevate and raise awareness of Habitat NYC’s properties and impact in communities throughout the five boroughs. Work for these integrated efforts will include experiential, digital and social campaigns promoting the non-profit’s banner housing builds, ReStore and A Brush with Kindness programs.

"We are excited to work with Launchpad Advertising on new plans to elevate Habitat’s brand here in the country’s toughest media market,” said Habitat NYC CEO Karen Haycox. “We currently have the most robust pipeline in our organization’s history, and Launchpad has demonstrated excellence in strategic planning and creative development that will help us promote the great work we are doing.”

"Habitat for Humanity NYC has built such an incredible organization that directly impacts the staying power of our communities and so many of our families and neighbors” said Noah Ross, Chief Creative Officer of Launchpad. “It is a huge win for Launchpad and a privilege to work with Habitat NYC’s team to make that impact even greater. We are all excited to develop huge end-to-end ideas to promote the awareness, donations and volunteers to ensure Habitat for Humanity will continue to make NYC’s residents and communities stronger than ever far into the future."

About Habitat for Humanity New York City
Habitat for Humanity New York City transforms lives and communities by building quality, affordable homes with families in need, and by uniting all New Yorkers around the cause of affordable housing. With the help of thousands of volunteers each year, Habitat NYC builds, repairs and preserves homes across the five boroughs of New York City. Learn more at www.habitatnyc.org.

About Launchpad
Launchpad is one of the fastest growing advertising agencies in the US and a member of the prestigious Inc. 500/5000 the past 4 years.  Founded in 2007, NY-based Launchpad is a full-service advertising agency focused with a client roster spanning Fortune 250 companies to fast growing start-ups.  For more information, visit: http://lpnyc.com.
Media Contacts:
Habitat for Humanity
Heather Phibbs
VP of Marketing & Communications

Noah Ross
Partner/ ECD